Each transaction in every retail location adds to a mountain of data about the customer, the product and the cashier.
But with so much information available, it can be overwhelming to figure out what to look for, and how to use it. What Sally Beauty Holdings needed was a way to see what happened at the point of sale, with the goal of improving the customer experience while monitoring cashier training and for potentially illegal activities. The company, which operates more than 4,000 stores worldwide, tapped software-as-a-service (SaaS) retail analytics company Actionable Data Solutions (ADS). Formerly known as ShrinkTrax, ADS has worked with clients including Nike Retail, Boots the Chemist and Au Bon Pain.